Broaden Up Your Business Scope With Good Marketing Communications

No one in the business arena can argue about the prominent character that good marketing communications portray in every achievement that a company can get. There would be no true and lasting success when a company neglects this particular area of importance. Tools as they are, they may cost you a remarkable amount of money. But when properly guided, they can help empower your brand so it will work towards meeting your business goals. They may help boost your company’s productivity and establish its roots.

People may have known about your company’s existence for a long time now. But they may have known only a little about your brand or your products and services. As a person whose company is on your shoulder you know that your company lives until now and will continue to make a difference in the future because you are convinced that you have got so many things to offer. And you want that people will come to know your brand, believe of its benefits, and have their lives transformed for the better through it.

Transmitting your thoughts to your clients and those who you would want to reach for your brand requires that you use certain forms of good marketing communications, the ones that have been tested and proven to bring positive results. And they include a variety of things because there are not only few but many ways that you can send the message to people regarding your brand. Yes, ways to communicate your message are almost limitless. But they serve the same purpose and are geared towards accomplishing the same things; for your brand to have a strategic place in the market and in the hearts and minds of the people, influence their will and emotions, and stir up their loyalty to your brand.

Good marketing communications may appear in different styles and approaches and can be delivered through an assortment of mediums such as radio, TV, print, Internet, mobile, and many more. One particular style may work effectively when used to a certain group of people. For example; audio advertisements through radio and mobile promos through telecommunications network may work well with people who are always on the go like business executives, medical representatives, marketing agents, and others. While on the other hand, TV commercials and print ads may work best for those whose lives and works are fixed at one place.

Communications through prints can be brochures through which you can give your clients fresh updates of your latest products and discounted sales offers. When items and the corresponding offers are eye-catching, they may accomplish your purpose of getting more sales. Brochures can be placed at some strategic locations in the malls, hotel lobbies, school campuses, and other places which are frequented by people, or they can be sent through email as e-books or e-brochures. Communications through the Internet can be through sponsorship banners that can be placed at major search engines and websites that when clicked will lead your target clients to your official website where they can get to know about you and your brand.

As mentioned earlier, there a variety of ways so you can send your messages to your desired audience. So broaden up your mind and expand your marketing horizon with good marketing communications.

Marketing Communication and Small Business – Pluses and Pitfalls

Although it is universally acknowledged that communication is an essential tool for establishing and maintaining relationships in any sphere of life, small businesses are often guilty of either ignoring or making a right royal botch up of their marketing communication.

This is obviously not intentional, but rather a by-product of the stresses and strains of the daily running of a small business. A lack of time, resources and awareness all contribute to marketing communication either falling off the small business agenda altogether or being implemented in a haphazard and often damaging manner.

This is unfortunate (but can easily be corrected!) because effective marketing communication can be such a asset to a small business. Here are just a few potential benefits:

1) Building your businesses “brand” through increased awareness.

2) Attracting your “ideal” customer rather than just any customer.

3) Establishing your credentials in your field of business.

4) Increasing turnover

5) Giving your business a “voice” which customers can relate to.

If your marketing communications can achieve those 5 points then you will be laughing all the way to the bank.

The flip side of the picture is less rosy – and unfortunately more common for small businesses. Here is what can happen when your marketing communications are haphazard and unplanned.

1) Your business “brand” and business “voice” are undefined and thus of no benefit to you.

2) The customers receive mixed messages about what they can expect from your business.

3) As a direct consequence of (2), your business cannot hope to meet all of your customers expectations because these are based on erroneous assumptions.

4) The consequence of (3) is that you fail to build credibility in the market place.

5) The upshot of (4) is decreased turnover.

The harsh truth is that, in this scenario, a small business may have spent good money to create an unhappy customer! Such is the power of communication, and small businesses are doing themselves a disservice by not paying adequate attention to their marketing communication.

Sales Incentive Programs Thrive With Effective Marketing Communication Plans

Your company is ready to unveil a brand spanking new sales incentive program geared toward improving the performance of your employees and channel members. There is a highly enticing and exciting award for winners, such as an all-expenses paid trip to the Caribbean or incentive card loaded with thousands of dollars in value. You have a clever, fun theme for the program that everyone is sure to love. The success of the program which is measured through increasing sales, improving employee performance, and fostering employee engagement and channel participation, will however, hinge largely on your ability to successfully create a cohesive, compelling marketing communication program that spreads the word, lays out the rules, and elicits interest.

Successful marketing communication plans effectively employ tools that can include:

– Program Websites – A responsive design website, which creates a user experience that is optimal regardless of device utilized, will go a long way in improving communications. Responsive web design allows the page to appear consistent on mobile devices, tablets, laptops, desktops, and browsers of all kinds, and is critical and uncomplicated in this day and age. If the website does not show up in an aesthetically pleasing manner the first time they visit the site, they may abandon it and not return or participate in the program. The program rules should be communicated clearly and with an aesthetically appealing design.

– Email Blasts – Communications that are engaging and to the point will yield the best results. Language should be playful and inspiring. Selecting subject lines that yield high open rates is very important.

– Announcement Brochures – These printed pieces combine effective copy with awesome aesthetics that catch the eye. The copy should be very easy to comprehend and digest. Utilizing bullet points, small blocks of text, and compelling headlines will optimize reader comprehension. Bright colors, attractive images, and other enticing graphics will strengthen the appearance of the brochure and keep the reader engaged.

– Promotional Products – Tangible items that are branded and bear the program logo can be another effective way to reinforce the program to participants. Items that are fun and useful, or placed in high traffic areas for participants, will keep the sales incentive program in the front of their faces and in their minds.

– Text Message Alerts – These text messaging alerts allow users to opt-in to receive updates and news about the contest sent directly to their mobile device. This communication medium is an excellent way to keep motivation high, update progress, and remind participants of the prizes that they can win.

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