Join An Internet Marketing Community

Anyone and everyone planning to start their own online business in internet marketing needs to join an internet marketing community first. Before jumping in blindfolded, find a place to go so when you hit the bottom of the pool and crack your head open, you do not give up! There are a whole lot of issues and irritations along the road to “millionaire internet marketer” that hurt like hell! Do not take them on alone or you will want to quit. Actually, you probably will quit. It is a sad fact, but starting a business is in the same league as exercise, giving up smoking or anything else that takes a bunch of motivation and energy. In the beginning there is a great deal of pain and what feels like very little reward. The results are minimal the first few weeks. The lack of instant success makes the prospects of starting a business lose its luster rapidly. There is a solution, join an internet marketing community.

After researching internet marketing communities, Internet Income University kept coming up and was highly recommended. Large forums are great, but there are so many members and so many strategies it is impossible to know where to step. Plus, the large forums are promoting magic bullet products faster than you can type bullet. Being new to the business myself I stick to my home base, which is Internet Income University. There are active members with quality advice, especially for the beginners. Not to mention, there are hours of free training videos available to all members.

Starting your own business, specifically and Internet marketing business can get lonely fast. Sometimes I feel like I am completely lost in cyberspace because I need to do something new that I don’t know anything about and I just need some help! With Internet Income University behind me, I know where to get help. It is reassuring and refreshing! Articles get rejected, links break themselves (I swear), sites seemingly disappear, and the list just goes on and on. It gets extremely frustrating. Having a community is a godsend. Without it, I may have thrown my computer out the window by now.

Join an internet marketing community and make some friends on the inside. With Internet Income University, I was able to join for free without any commitment whatsoever. There are two full weeks of solid training, plus several extra videos and PDFs for specific strategies and tools. Most of all, there is a great group of people doing the same thing, having the same problems and achieving the same goals. It is a great place to start, and stay!

Key Messages – A Key in Marketing Communications

If you’ve started up a business or are looking to revamp one there are a million things you need to do. When it comes to your marketing communications, however, there’s one task that should be one of the first on your list, and that’s the development of key messages.

Key messages are often called unique selling propositions and key points of difference and the reason your business needs them is simple: To highlight to potential customers why they should be using your business.

So how do you start to develop your key messages?

One of the first things you should do is to think about the image you want to portray to your target audience. How do you want clients to view your business? Do you want to be known for discounted prices, for excellent service, for fast delivery, for high quality products, etc. etc.? There are way too many possibilities to include in this article but it’s a good idea to list everything that is relevant to you and your business.

When you are developing your image list – and indeed your messages – it’s important you be honest. If the image and key messages you develop is not matched by your business, the products or services you sell and your staff, customers will notice. And they’ll most likely share their insights with family, friends and social media connections.

After you’ve made your list of the how you want customers to perceive your business, developing your key messages is relatively simple. If you want your accommodation business to be portrayed as one that provides great service, a message might be: “Our staff will bend over backwards to make your stay a comfortable and memorable one”. If you’re a retail store that sells cheap products, a message might be: “We have discounts on your discounts!”

When you’re developing your key messages remember these short bits of information will form a significant part of your communications with clients. So, be anything but boring. Consider your target customer and write messages that are engaging, interesting and informative.

Once you have developed your key messages, use them: In brochures, on your website, on business stationery and any other marketing communications you produce. In fact, you can also use them when greeting customers and in networking opportunities.

What is the Marketing Communications Mix?

A lot has been said about the marketing communications mix but what is it really? Should a business owner be aware of these things or does it just happen? As a responsible business owner, you must be aware of the different aspects of communicating your product to your market. There must be different strategies and styles that you have to use so that it makes your brand stand out more and more each day.

While some aspects of the mix may not be outright applicable to your brand but still it has some bearing in one way or the other. Although there are a lot of versions of the marketing mix here are a few of those parts of the mix : personal selling, sales promotion, public relations and publicity, direct marketing, trade fairs and exhibitions, advertising, sponsorship, packaging, merchandising, e-marketing and brands. But the general components of the mix can be divided into four – product, place, price and promotion.

These four general ideas of the marketing mix can touch all the bases regarding your brand. The Product aspect of this mix would cover all that has something to do your product – from the innovation to the differentiation of your brand. These points are important because this will dictate how different your product should be and what your product can do for the consumers that is why they should patronize you.

Price is another part of the mix that will play a very important role. How much will the consumer pay for your product? Factor in the different values like material costs, competition, your share in the market and even how the consumer will put a value on your product. The law of supply and demand will also come into play – the more the supply, the lesser the price, the more the demand the higher the price.

The other P of the mix would be the Place. The place would guide you in planning your strategies in terms of the avenue where your product can be seen. This will answer the where questions. Where will you distribute your product? Are these distribution channels the place for your product to be? Where will you do your direct and indirect sales? E-commerce will also fall in the Place category of the marketing mix.

The last P would be Promotion. This is a very exciting playing field because you can go creative and imaginative in this part. All forms of advertisement will fall in this category. Even your online marketing strategies are a part of the Promotion part of the marketing mix. As this will be a broad playing field, it will be confusing especially if you do not have a plan of action. Here you will have to find ways of reaching your target market in the the places where they are seen frequently.

As you can see, it is a rather challenging mixture. But once you have gotten the hang of the marketing communications mix you can be sure that everything will just fall into place.

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