Marketing Communications – Announcing 5 Challenging Methods For Effective Marketing Communications

Marketing communications refer to messages that are being used to communicate with a target market. These are being used in direct marketing, advertising, promotion, public relations, and online marketing with the aim to influence the buying decision of potential clients.

Here’s how you can make your marketing communications more effective:

1. Make them benefit-driven. The problem with other marketers or advertisers is that they focus their marketing communications on the features of their products or services. Truth be told, buyers do not generally care about the products’ features as they are more concern with the benefits that await them. So, tell these people how your product can exactly help them out. If you are selling diet pills, tell your audience that they can lose weight from using your products that can lead to a healthier body and better quality of life instead of telling them how your pills were made.

2. Keep them short. This is especially useful if you are creating an ad and you don’t have much space to use. Choose all the words that you are going to utilize. Create a draft and see if you can eliminate words that are not really needed. Avoid using passive voice and fillers. Widen your vocabulary to determine the best words that will not take so much space but will help you to easily get your marketing messages across.

3. Make them easy to understand. When writing your marketing communications, keep in mind that this is the not best time to sound mysterious. Remember, if your audience do not understand your marketing messages, they are most likely not to buy your products and services. So, communicate in a very clear manner. Use the preferred language of your target market and use the simplest terms as much as possible.

4. Make it scannable. Make your sales letters and ezine easy on the eyes by making them scannable. Aside from using short sentences and short paragraphs, utilize bullet lists and subheadings. Remember, the audience you are serving might have limited attention span and they are most unlikely to read your messages in their entirety if you offer them a chunk of text that can be sore on the eyes.

5. It must be upbeat. You need to sound enthusiastic when talking about your products so you can easily convince people to make a purchase. Make your marketing communications sound spontaneous, upbeat, and lively.

Marketing Communications – Tips For Effective Marketing Workplace Communications

There are so many sellers today who are struggling to connect with their target market through their marketing communications (ads, sales letters, web content, etc.). The good thing is that you don’t need to be one of them. Here are some of the best tips to make your marketing communications more effective and more impacting:

1. Know your audience. This is a must if you want your marketing communications to be focused and highly targeted. Get to know the people that you are writing for before you even tap on your key board. Know how you can push their emotional hot buttons and the elements that can affect their buying decision. By doing so, you’ll know what words and language to use and what techniques you can utilize to better connect with your prospects.

2. Make it benefit-driven. The only thing that buyers would like to know is the benefit that they can get should they decide to make a purchase. Tell them ahead of time what’s in it for them by simply communicating the biggest selling points of your products. Tell these people how your offerings can help them advance in their careers or in improving the quality of their lives.

3. Keep it short. Most people these days have limited attention span due to their demanding lifestyle. Capture their attention by simply making your marketing communications short and direct to the point. Use as few words as possible. Also, use bullet points when writing sales letters and articles to make your content easy on the eyes and readable.

Key Messages – A Key in Marketing Communications

If you’ve started up a business or are looking to revamp one there are a million things you need to do. When it comes to your marketing communications, however, there’s one task that should be one of the first on your list, and that’s the development of key messages.

Key messages are often called unique selling propositions and key points of difference and the reason your business needs them is simple: To highlight to potential customers why they should be using your business.

So how do you start to develop your key messages?

One of the first things you should do is to think about the image you want to portray to your target audience. How do you want clients to view your business? Do you want to be known for discounted prices, for excellent service, for fast delivery, for high quality products, etc. etc.? There are way too many possibilities to include in this article but it’s a good idea to list everything that is relevant to you and your business.

When you are developing your image list – and indeed your messages – it’s important you be honest. If the image and key messages you develop is not matched by your business, the products or services you sell and your staff, customers will notice. And they’ll most likely share their insights with family, friends and social media connections.

After you’ve made your list of the how you want customers to perceive your business, developing your key messages is relatively simple. If you want your accommodation business to be portrayed as one that provides great service, a message might be: “Our staff will bend over backwards to make your stay a comfortable and memorable one”. If you’re a retail store that sells cheap products, a message might be: “We have discounts on your discounts!”

When you’re developing your key messages remember these short bits of information will form a significant part of your communications with clients. So, be anything but boring. Consider your target customer and write messages that are engaging, interesting and informative.

Once you have developed your key messages, use them: In brochures, on your website, on business stationery and any other marketing communications you produce. In fact, you can also use them when greeting customers and in networking opportunities.

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