Internet Marketing – Communication With Your Target Audience Is Key – 5 Tips

Why does success in the world of Internet marketing seem to come so easily to a few, while the rest seem to struggle with it at every turn? There are a few reasons for this common perception:

a. in reality, most Internet marketing “overnight success stories” are actually 5 or more years in the making; of course, that doesn’t mean you can’t start making money online right away – but to break 6 and eventually 7 figures online, you need to put in some serious sweat equity and have a steep learning curve

b. the most successful online marketers go to the trouble and expense of investigating and then harnessing tools that can magnify their own efforts by 10-100 times

c. successful Internet marketers know how to strategically align their online efforts with the needs of a hungry audience just looking for the content they are delivering

In particular, to be successful in Internet marketing, communication with your target site visitors is key. Here are 5 tips to attract and communicate with your target visitors:

1. Align your content with keywords that your target audience is looking for:

Think of the online marketing process as a tunnel (similar to the concept of a sales funnel). The would-be buyer needs to get into the tunnel, go past all of the other content out there, and arrive at your site’s landing page. Then, they need to go from that landing page to your online store page, affiliate links or content with AdSense ads. The easier they can make their way through that tunnel, the faster they will arrive at your door with cash in hand.

The more you can align the messaging and keywords in the content you create (both on-site and off-site) properly with the needs of your target group, the shorter and straighter that tunnel will be. Short, straight sales tunnel —-> more sales —-> happier Internet marketer.

2. Create content using media they relate to:

The name of the game is creating good off-site content that will get people to your site. Be sure to create content in multiple formats or modalities, including text (articles, blogs, lenses, hubs, microsites, etc.), video, audio, and Flash.

3. Build Web pages optimized for specific long-tail keywords:

All of this good off-site should be linking back to your primary website – this is where your money is made. This site needs to be comprised of multiple pages – at least 20 or more, if possible (don’t worry – you can add more over time if you don’t have that many now). Important: be sure that each page is optimized for a different unique long-tail keyword.

For example, if your site sells tankless water heaters, you may want to have various pages optimized for highly-searched long-tail keywords like “cheap tankless water heaters,” “wall-mounted tankless water heaters,” etc. Use a good keyword research tool to help you find a list of good keywords.

4. Create valuable content:

Of course, optimizing your site is a must, but make sure you are not just creating content for search engines. Rather, you need to be making excellent and valuable content for your target audience. Otherwise, once you get them to your site, they will go away as quickly as they arrived. Give them a reason to stay and buy from you.

5. Keep your visitors’ “buy buttons” in mind:

Focus intently upon just what it is that motivates your customers to buy from you. Remember, it is the value that they perceive – not the desire to give you money – that makes them buy. Spend some time thinking about their “buy buttons” and then optimize your site for those. A good guide is the techniques found in neuro-marketing and related fields.

Follow these 5 tips for success in Internet marketing through better communication with your target visitors.

Marketing Communication Uses Email, Newsletters and Direct Mail to Sustain Sales Momentum

Consistently communicating your marketing message is an essential part of your marketing communication strategy and a key element of sustaining sales momentum within your sales pipeline. Everyday your customers and prospects become busier and therefore your message would benefit from being delivered on multiple marketing channels such as newsletter (ezine) and direct mail. Using variety as a strategy is good because you may not know which marketing channel will reach through, deliver your marketing message and tip the scale, bringing your business to the top of their mind.  Increasing the channels you communicate through and the frequency of that communication, increases the chances that when your customer is on a burning platform and looking for solutions, your message will be there to solve their problem.

Email, phone, direct mail letters and email campaigns can all play a part within your marketing communication package. In the past I have mentioned I use ACT as my contact database to deliver email campaigns. For example I use email campaigns to deliver the newsletter for my company Executive Sales Support. You may have considered sending a campaign to market your business. Let’s that a look at newsletters sent via email campaigns and how analyzing the newletter statistics they generate, can help you zero in and sustain sales momentum.

We might think of email campaigns as the direct mail of the internet, although there are several added benefits when you utilize email to deliver your message. Benefits such as delivering your message to more customers and prospects and delivering it faster are some of the first benefits I think of. These alone help sustain sales momentum within your sales pipeline simply by casting the net wider and increasing the number of customers and prospects that hear your message.

Delivering by email campaign gets your message working overtime in several additional ways. Most importantly, email campaigns generate statistics. Let us take an overview look at how analyzing these statistics can improve the effectiveness not only of your message but also your ability to follow through.

One way to start utilizing campaign statistics is to implement split testing to improve message targeting. Split testing is a method that sends your message with two slightly different wording and uses statistics to determine which message drew more attention. Another important factor about email campaigns is that they enable you to highlight words within your message. The highlighted words, called hyperlinks, take the reader to places such as your website, where more information about your business and the products you offer can be found. As these links are followed, statistics are generated. Analyzing this statistic, gives you insight into generally which products interests the readers of your newsletter and specifically who is interested in those products.

In summary, email campaigns improve your ability to sustain sales momentum within your sales pipeline by not only delivering your message to more customers and prospects and doing it faster, but also by producing statistics. Analyzing these newsletter statistics, gives you insight into what interests your contacts, enabling you to target your message more effectively and improving your follow up by equipping you with statistical knowledge

While you are out seeing clients and closing deals, do not forget to ask how your customers and prospects heard of your company. Their answers will enable you to track which communication channel is providing impact.

Marketing Communications – Announcing 5 Challenging Methods For Effective Marketing Communications

Marketing communications refer to messages that are being used to communicate with a target market. These are being used in direct marketing, advertising, promotion, public relations, and online marketing with the aim to influence the buying decision of potential clients.

Here’s how you can make your marketing communications more effective:

1. Make them benefit-driven. The problem with other marketers or advertisers is that they focus their marketing communications on the features of their products or services. Truth be told, buyers do not generally care about the products’ features as they are more concern with the benefits that await them. So, tell these people how your product can exactly help them out. If you are selling diet pills, tell your audience that they can lose weight from using your products that can lead to a healthier body and better quality of life instead of telling them how your pills were made.

2. Keep them short. This is especially useful if you are creating an ad and you don’t have much space to use. Choose all the words that you are going to utilize. Create a draft and see if you can eliminate words that are not really needed. Avoid using passive voice and fillers. Widen your vocabulary to determine the best words that will not take so much space but will help you to easily get your marketing messages across.

3. Make them easy to understand. When writing your marketing communications, keep in mind that this is the not best time to sound mysterious. Remember, if your audience do not understand your marketing messages, they are most likely not to buy your products and services. So, communicate in a very clear manner. Use the preferred language of your target market and use the simplest terms as much as possible.

4. Make it scannable. Make your sales letters and ezine easy on the eyes by making them scannable. Aside from using short sentences and short paragraphs, utilize bullet lists and subheadings. Remember, the audience you are serving might have limited attention span and they are most unlikely to read your messages in their entirety if you offer them a chunk of text that can be sore on the eyes.

5. It must be upbeat. You need to sound enthusiastic when talking about your products so you can easily convince people to make a purchase. Make your marketing communications sound spontaneous, upbeat, and lively.

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